Political Parties
Parties are no longer about commitment, in the sense of principles, loyalty and tradition. Long ago, partisans rallied to Sir John A. Macdonald’s Tories under the slogan “the Old Man, the Old Flag, the Old Policy.” No more. A party is not a collective project. It is a “mutual fund.” Commitment has become investment, and investment demands appropriate returns. If “wasted,” it should be pulled out and put “elsewhere.” The party’s name and symbols are no longer marks of allegiance, but are merely a “brand.” Brands are corporate marketing devices for products. Brand identification is intended to promote sales. If sales falter, re-branding may be required.” – Reg Whitaker writing… Read More »Political Parties



